Not only do businesses need to be on Facebook, they need to
be likeable and Liked. A Facebook Page that is Liked by hundreds
or thousands or hundreds of thousands of people gives that
business visibility, the opportunity to build relationships with
people who Like the business or product, and the opportunity
to reach their friends. How? When someone Likes your Page
by clicking on the “Like” button, that action flows out to their
Facebook feed and is visible to their friends.