Facebook launches Trending to highlight popular items

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“TodayFacebook  announced  a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook,”

Facebook’s move underlines an effort to boost engagement on the site by stoking interest with such a feature that offers enticing headlines.

Facebook will place the Trending feature at the top right of people’s News Feeds. It’s intended to highlight things that have spiked in popularity but that are also custom tailored, based on people’s interests.

http://newsroom.fb.com/News/782/Finding-Popular-Conversations-on-FacebookTrending 1

Trending 2

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