6 Ways Nonprofits Can Use Instagram for Fundraising

Posted on Updated on

6-Way-Nonprofits-Can-Use-Instagram-for-Fundraising

Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual storytelling a nonprofit can build a strong brand and grow their Instagram following, but without the ability to link to a donate page inside of Instagram, it’s difficult to inspire your Instagram followers to do more than simply like and comment on your photos. However, provided your nonprofit has the graphic design skills necessary to embed text and graphics upon images, you can use Instagram for fundraising.

All that said, it’s very likely that in the future Instagram will allow images to be attached to links (such as mobile-optimized digital wallet donate pages) and with more than 150 million active users, the early adopter nonprofits on Instagram are well-positioned when Instagram becomes an overnight fundraising success story.

1. Promote your website.

Screen Shot 2014-02-13 at 4.38.56 PM

2. Promote your text-to-give campaigns.

Screen Shot 2014-02-13 at 4.39.04 PM

3. Launch a hashtag fundraising campaign.

Screen Shot 2014-02-13 at 4.39.12 PM

4. Promote fundraising events.

Screen Shot 2014-02-13 at 4.39.20 PM

5. Offer promotional discounts.

Screen Shot 2014-02-13 at 4.39.28 PM

6. Thank your donors.

Screen Shot 2014-02-13 at 4.39.37 PM

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s