1. Freakonomics The Movie
Freakonomics The Movie (2010)
Six top documentarians including Morgan Spurlock (Super Size Me) tackle a film adaptation of Steven Levitt and Stephen Dubner’s best-selling book on incentives-based thinking.
Why it’s a must-see: The filmmakers weave brief, diverse tales aimed at answering the question: What really makes people do what they do? Will the possibility of a financial reward encourage students to improve their grades? Will sumo wrestlers cheat if given the incentive to do so? The answers are always entertaining and often surprising.
Lesson: If you understand the factors that motivate people to action, you just might be able to motivate them to become your biggest customer.
2. Once in a Lifetime
This film profiles the New York Cosmos, the rowdy-yet-successful North American Soccer League team owned by Steve Ross (Warner Communications) and Ahmet…
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